The following applet allows you to record formally where the named individual fits into your personal coterie or your commercial marketplace.
The left-hand column contains a set of keys. These keys are set up by you the user initially. You decide their names to suit the way you classify or categorise the people you know. Each key may then have assigned to it a set of up to 16 values. You select one key at a time by clicking on its name in the left-hand box. When you do so, it becomes highlighted and its values appear in the right-hand box. You may then select those values which you think define this person's place in your personal coterie or marketplace. You do this by clicking them. Selected values appear highlighted.
In the illustration, the Relationship key is highlighted. It says that this person's relationship to you is that of a chum and also a market influencer. Presumably he can put in a good word for you with those who might buy your products or services.
You also define other keys and their values, and select the ones which apply to this particular individual. Please note: once you have set them up, the available keys and values are the same for every individual you have on record. The only differences between individual profiles are which values are selected for each key.
The selected key values pattern for an individual is used by an applet package called group link. This allows you to define a group profile, then draws up a list of those individuals on record who fit the profile. It is used for creating target lists for marketing and common-interest groups.
The above box is simply an image. When implemented as an applet, the operation of each button is displayed on the browser's status bar when the mouse pointer is over the button concerned.
© July 1998 Robert John Morton