To run MARKETEER, you need:
- an IBM Personal Computer XT with IBM Color Display and
- a 15-inch fast draft-quality printer with tractor feed
capable of 8.25, 10 & 16.5 chr/inch print sizes,
- a 10 chr/inch letter quality printer or typewriter with
auto sheet feeder.
The computer must have 256k RAM on its motherboard and be
fitted with an IBM Color/Graphics Adapter, an AST Six-Pak-Plus
or equivalent expansion board and a 20Mb fixed disk. If both
printers have parallel ports, then an extra parallel port must
also be fitted. The Six-Pak-Plus must be equipped with 128k
RAM bringing the computer's total RAM to 512k. This board also
provides the serial or parallel port for the second printer
and a permanent date & time reference.
IBM PC/AT or IBM PS/2 MODELS may also be used, but in this
book we refer only to the XT for clarity. (PS/2 Models with
Micro Channel Architecture [MCA] currently require an external
The computer should have the Disk Operating System software
(DOS 3.3 or later) installed on its fixed disk.
You also need a telephone. This should be of the type suitable
for use on extension circuits so that its bell won't tinkle
while the modem's autodialler is operating. The telephone
should preferably have a jack outlet in which to plug a
telephone headset. A headset is recommended for intensive
telesales work as it leaves the user's hands free for
operating the computer keyboard and for writing notes.
In addition to the actual equipment, you need a copy of the
HMSO booklet `STANDARD INDUSTRIAL CLASSIFICATION Revised
1980', the Post Office booklet `USING POSTCODES IN BUSINESS
SYSTEMS', and a Bartholomews postcode key map of the United
Kingdom. A wall mounted write-on/wipe-off plastic laminated
version of the map is preferable.
There is no reason why you should not use a so-called
`compatible' computer made by another manufacturer to run
MARKETEER. However, while many `compatibles' will run
MARKETEER perfectly, there are many that do not. Any true
`compatible' should run MARKETEER. It must, however, be up to
you to ensure that the `compatible' you buy will in fact run
Some `compatibles' have what is called `colour compatible
monochrome' graphics. They have green or amber monochrome
screens which reproduce colours as different patterns of
shading. These give an excellent presentation of MARKETEER
which may in the long run be less fatiguing on the eyes than
colour screens. However, one popular `colour compatible'
monochrome PC was found to be unsuitable for running MARKETEER
because it would not reproduce one of the essential colours.
Again, check before you buy.
Whenever more than one person needs to view the screen
displays produced by MARKETEER, it is strongly recommended
that a video projector be used instead of having crowds of
people squinting at the computer's own small video display
screen. A projector is especially valuable when you wish to
show your current market statistics or sales area maps at a
sales or marketing planning meeting. The projector should
accept RGB or composite video input.
The computer, its colour display, and the two printers each
need a mains electricity supply. This requires 4 mains
outlets. Since none of these items takes very much electricity
they can be safely supplied via an 4-way socket strip fed from
a single mains outlet. If your mains is subject to high
voltage transients, the socket strip must be fed via a `power
cleaner' or uniterruptable power supply unit.
MARKETEER produces listings and reports which can be quite
long and which are often needed in a hurry. To avoid long
frustrating waits and to ensure reliable service, a fast
draft-quality priter with a 15 inch platen width is required.
MARKETEER also produces high quality `front line' sales
letters which are sent out to customers and prospects. In this
area, first impressions count. Nothing but the best in print
quality can be accepted. And the printing must be done on
single sheet high quality company note paper. A dot matrix
printer using continuous stationery is not suitable for this.
This role is far better played by a low speed daisy wheel
automatic typewriter which can print letters of the required
quality. The typewriter must be able to be fitted when
required with an A4 size automatic sheet feeder to allow
MARKETEER to output an entire mailshot.
When not printing sales letters for MARKETEER, the typewriter
can double as a normal office typewriter. This fact alone
justifies its purchase. MARKETEER simply needs to `borrow'
your normal office typewriter on those occasions when it needs
to print a batch of high quality sales letters. MARKETEER
thus has only a minority share in the typewriter. For this
reason, it is best to install the typewriter on the `return
unit' of a normal typist's desk separate from the rest of
Before buying your printers, please ask for the list of those
currently recommended for use with MARKETEER.
OFFICE SPACE & FURNITURE
To be comfortable, it is recommended that you allocate about
100 sq ft (9.3 sq metres) of office space specifically for
MARKETEER'S equipment and general working environment, plus
the space required for one extra desk with return unit for
every additional user in a network installation.
The following office furniture should be acquired specifically
- A large desk with return unit,
- a robust and stable (preferably steel) 18 by 24 inch table.
- a separate typist's desk or table,
- MultiStor type filing cabinets to accommodate A4 folders.
The recommended arrangement of equipment on the main desk is
An additional desk and return unit is required for each
additional user on a network.
The small steel table is to hold the computer and colour
display. It should be located within easy reach of a telephone
socket. The computer's keyboard and the telephone are
conveniently located on the return unit of the main desk. The
main desk itself is reserved for general working space (a
vital necessity frequently overlooked when installing computer
The main desk should be of the type equipped with built-in
cable ducts and a power distribution strip. This will help to
keep your office neat and free from the hazzards of tripping
over open cables.
The typewriter is located on the separate typist's table which
should have accommodation for notepaper and preferably a
cupboard to house the automatic sheet feeder when not in use.
The draft printer should be mounted on its own stand and
placed away from the desk and tables.
The MultiStor type filing cabinets should equipped with
lateral suspension files containing as many A4 wallet folders
as you are likely to have prospects, and fitted out to
accommodate at least one row of suspended computer printout
The following computer consumables are necessary before you
- boxes of diskettes for backing up your data,
- a box of single part 15-inch wide by 11-inch drop music
ruled listing paper,
- a box of sticky label continuous stationery with 82mm x
37mm labels arranged 4 across on 165mm wide waxed
continuous backing form.
SETTING UP THE EQUIPMENT
Please unpack each item of equipment and do any assembly work
necessary as directed in the respective instruction manuals.
Then locate each piece of equipment in its permanent position
in the room. Mount the draft printer on its recommended floor
stand, then load it with 15 inch music ruled listing paper
ready for use.
The way the peripheral devices should be connected to the
computer is shown in the following diagram. Connect them up
referring to the computer's installation manual and the manual
of each respective device for detailed procedures. Ignore
references to the modem if this has not yet been installed
inside the computer. This will be dealt with in the next
Test the computer, color display, printer and typewriter
according to the tests given in the respective manuals
including the running of the computer's diagnostic tests.
Once you are satisfied that each device is working correctly,
switch off all the devices and disconnect them all from the
mains supply. You are now ready to install MARKETEER.