By and Copyright © 1987
R J Morton MIDPM CIT;F Inst SMM
Author's Addendum May 2004:
This is the user manual of a 'legacy' software package from the mid to late 1980s. This user manual is here as an example of my work as a technical writer. However, if you are interested in the history of PC software, please feel free to download and run the software itself by right-clicking this link and selecting 'Save Target as...' or the equivalent. Unzip the download file and open the folder "ebs_marketeer". To start Marketeer, double-click the file "mktr.bat". The password is "password". Runs on anything from DOS 3.3 to Windows XP........
We respectfully draw your attention to the Software Licence at the end of this book [accessible via the Contents List]. We stress particularly those clauses relating to copyright.
ABOUT THIS BOOK
This book is a complete 'hands-on' introduction to the EBS
MARKETEER Software Package. It is written as an easy-reading
tuition-style narrative. Each chapter explains, and gives you
some practical experience of, one of MARKETEER'S major
facilities. Thus, by the end of the book, you will have
actually USED all the facilities yourself.
This book is written to a readership made up of people with
vastly differing levels of knowledge and experience both in
sales & marketing and in information technology. As such it
has to cover absolutely everything in the detail necessary to
ensure that the least knowledgeable reader in each respective
field is never left out in the cold.
As a result, you will doubtless feel that in at least some
parts of this book you are being told in rather over-simplistic
terms that which you know already. In these events, please
bear with us knowing that to some of your fellow readers these
things may be entirely new. Besides, reading our explanation
of something you do know establishes common ground from which
you may understand more readily our explanations of the
specifics of MARKETEER which you don't already know.
Detail is always far more interesting and understandable when
explained against the backdrop of a pre-established overview.
That is why in this book we start with those of MARKETEER'S
facilities which help you define and monitor the precise shape
and structure of your overall market, and then work downwards
into those which deal with the 'nitty gritty' of the
individual people and companies who make up that market.
Finally, in the last chapter, we give you some help and
guidelines for setting up your own sales/marketing operation
on MARKETEER and getting it 'on the road'.
The development & production of MARKETEER took over 15,000
hours of human effort. This represents an enormous human and
financial investment. Any attempt to reproduce this package
and make that reproduction available to a third party is an
attempt to steal a substantial part of that investment from
its rightful owner. Because of the seriousness of such an
action, EBS will, without fail, take action against any party
found so doing. This manual is deemed to be part of MARKETEER
and no copy of it must be made which is separate from the
MARKETEER software, nor must the contents of any of the
Manual's text files be edited.
(Development first began in March 1981)
Version 1.00 - Apple II version Aug 1984
Version 2.00 - IBM PC XT version Nov 1985
Version 3.00 - IBM PC XT version Mar 1986
Version 4.00 - PC Network version Sep 1987
Version 5.00 - Major Enhancements Mar 1994
Eastern Business Systems
13 Thornbera Close
Hertfordshire CM23 3NR UK
Chap 1: Background
Chap 2: System Overview
Chap 3: Requirements
Chap 4: Installation
Chap 5: Defining Your Market
Chap 6: Statistics
Chap 7: Writing Letters
Chap 8: Sending Mailshots
Chap 9: Telephone and Telesales
Chap10: Telex and Data Comms
Chap11: Entering New Names & Addresses
Chap12: Maintaining Names & Addresses
Chap13: Defining Target Market Sectors
Chap14: Creating Target Prospect Lists
Chap15: Finding Prospects
Software Licence Agreement