On many occasions the sale and installation of Marketeer is simply a matter of mailing the diskettes and loading instructions to the customer. However, in other cases, the customer is a small niche-market firm with only a handful of long-standing customers and no established marketing function. Seeing its vulnerability in a rapidly globalising market, it wants to widen its customer base. In this case a whole marketing operation has to be planned and set up within the firm. This is the function of Project Marketeer.
The project has two phases. An Analytical Phase first creates 4 foundational reports:
- A Requirements and Cost/Benefit Report
- A Market Research Report
- A Systems Analysis Report
- A Quotation File
This is followed by an Implementation Phase during which the content of the reports is realised as a working proactive marketing operation.
The project is planned by mapping the specific requirements of a given customer on a skeleton project chart. This is then used to manage the project for its duration. On this chart, time runs vertically downwards. Each task of the project is represented by a short vertical line between two sausage shaped date fields containing the task's start end dates. On the right of the line is a small circle showing how many days the task should take. This circle is also a hyper-link to the task's engineering and administrative documentation. There is also a square showing how many people are allocated to the task. This is also a hyper-link to the project's human resources documentation. These show who the people are and what part each plays in the task team. Where tasks are in parallel, the critical one at any given time is emphasised automatically in colour. Not all the paths shown on the skeleton chart are present for every project.
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© 1998 Robert John Morton