A Client Targeting Function
Target Profiles: Marketing activities are most effective when you target your efforts at those among your contacts who are most likely to be interested in the particular product, service, offer or event you are dealing with at the moment. You tell Marketeer the 'market profile' of Mr & Mrs Ideal Contact by setting up a Target Profile which specifies exactly which classifications they fit.
List Extraction: Marketeer then scans your database seeing whose Classification & Status settings fit the Target Profile you specified, and puts them on a 'shortlist' which we call the Target List.
Standard Profiles: You can set up a number of Target Profiles on Marketeer - for instance, you can have one for all your press contacts, one for all the consultants and advisors you need to keep informed about your products, and one for each of the groups of contacts who form the various sectors of your market for the different types of products and services you offer. And you can reserve one to adapt as an when for inviting the right people to your current seminar etc..
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© 1998 Robert John Morton