Where Does Marketeer Fit Into Your Operation?
Don't Focus Inward: Most business software addresses what is happening inside your business. Indeed even most so-called sales and marketing software grew out of - is an extension to - sales order processing, accounting and credit control systems which deal with a business's internal activities of taking orders and supplying customers. They originated from such scenarios as "Since our credit control system sends letters to customers, why don't we extend its use to sending sales and prospecting letters also?"
Don't Focus Outward: At the other extreme are the pan-galactic market databases provided by list vendors which focus solely on the market without reference to any particular user business. They contain global information for general consumption about the market not your market.
Focus on Relationships: Marketeer is neither of these. Neither did its design stem from either of them. Marketeer's focus is on the relationship between your business and its market, between you and your client, between your salesperson and your client organisation's power base. Its task may be seen as that of situating itself as it were 'behind' your market and hitting it with a big hammer to make sales orders come shooting out into the lap of your sales order takers.
A Demarcatable Role: Marketeer's role is thus separate and easily demarcatable from that of other areas of business software. It can therefore be implemented separately from other applications while retaining the capability of integrating with them.
Parent Document |
© 1998 Robert John Morton